Fashion Marketing & Consumption SIG

Fashion Marketing & Consumption SIG

Kate Armstrong

SIG Chair

Kate Armstrong, London College of Contemporary Arts (LCCA)

Liz Barnes

SIG Deputy Chair

Liz Barnes, Manchester Fashion Institute, Manchester Metropolitan University

Charlotte Rutter

SIG Deputy Chair

Charlotte Rutter, University for the Creative Arts, UCA

Aims of the SIG

The purpose of the group is to foster a dialogue and expand knowledge on Fashion Marketing + Consumption issues among academics and industry and other groupings as appropriate. The group is designed to meet the needs of faculty who have been teaching in this area and want to explore specific issues in more depth, would like to incorporate relevant materials into their existing marketing courses, would like to conduct research in the area, who would like to exchange ideas about teaching and/or research issues, or would like access to resources that could be used for research and/or classroom activities.

We welcome those primarily from the academic community but the FMC SIG encourages those working in the fashion industry and marketing & fashion marketing students and everyone else in-between.  Our aim is to have one micro-event each year centred around relevant issues pertinent to the industry.  We propose a FMC Symposium to be held annually in September each year that will provide an opportunity for academic and industry research to be presented and critically reviewed.


The Fashion Marketing + Consumption Special Interest Group has five objectives:

  • Actively support the AM conference: carry out the role of track chair and manage the review process prior to the conference
  • Facilitate interaction among academics, business people and policy makers
  • Promote the globalization of marketing courses and education and learning
  • Foster research on related issues, and
  • Disseminate research findings, theoretical contributions, and successful business practices among members.


Membership to the FMCd is free and you can sign up by visiting

By doing so you will receive the newsletter that will keep you up to date with this SIG and research network.

Scroll to Top