University College Cork quadrangle

AM2025 Conference


Saints & Scholars

University College Cork, Ireland
7th to 10th July, 2025

It is a great source of pleasure to welcome the Academy of Marketing Conference to Cork University Business School at University College Cork, Ireland in the summer of 2025.

University College Cork has a long and rich business and marketing history which has bolstered the establishment of the new Cork University Business School in 2015, which now is an AACSB International and AMBA-accredited Business School. Originally opening its gates in 1849 to just 115 students, UCC now accommodates a student population of over 21,000 students and 3,000 staff. With a history of independent thinking spanning over 170 years, UCC is proud to be ranked in the top 2% of universities worldwide. One of our most renowned scholars, Professor George Boole made pivotal advances in mathematics, logic, and probability, providing the essential groundwork for modern mathematics, microelectronic engineering and computer science. His influence is such that he has been called the Father of the Digital Age. In 2015 UCC marked the bicentennial of his birth.

The Academy of Marketing has facilitated networking and collaboration opportunities for international scholars in the marketing discipline over the last number of decades, and we aim to continue this rich tradition through providing a conference experience which allows for the dissemination of marketing knowledge and practice in a rich cultural context, with enjoyable social programmes, all within the background of one of the world’s most beautiful campuses. As Ireland’s food capital, Cork offers various cultural attractions and ease of access to the West Coast and the Wild Atlantic Way, should you decide to stay on a bit longer after the conference.

The Venue – University College Cork

Conference Theme: ‘Saints & Scholars’

Ireland has historically been referred to as the Land of Saints and Scholars. In the face of challenging societal issues which has seen consumer demand for responsible, ethical and sustainable business practices, there is a renewed focus on the role of marketing within society. As such the conference theme of ‘Saints and Scholars’ encourages research which encompasses both the societal challenges marketers face and the role of researchers in navigating these diverse issues. International conferences such as the Academy of Marketing are an integral part of furthering our University’s and the wider academic community’s commitment to the United Nation’s Sustainable Development Goals (SDG’s), which is why the ‘Saints & Scholars’ theme’s focus on the wider role of marketing in society is especially pertinent. Ireland’s ambition to be a hub for technology transfer and sustainable business and social practices across all societal stakeholders is also reflected in the University’s values. As the world’s first university to be awarded a Green Flag, University College Cork embodies the societal ethos required to underpin business practices and enhance marketing activities in the 21st century.

We look forward to welcoming everyone to Cork in July 2025.

Why Cork, Ireland?

Nestled in the South West of Ireland between the signature visitor experiences of Ireland’s Ancient East and the Wild Atlantic Way, Cork city and county offer visitors history, heritage and landmarks, accompanied by artisan food and drink and a strong cultural, musical and artistic vibe. We are a place of dramatic natural landscapes, riverscapes, harbours, bays and seascapes.

A place of mountains, river valleys and coastlines. Cork is Ireland’s second largest city but the locals consider it the ‘real capital of Ireland’! The city centre is surrounded by interesting waterways and is full of excellent restaurants driving a burgeoning food scene.

The River Lee flows around the centre, an island cramped 17th-century alleys and modern masterpieces such as the Opera House, Crawford Art Gallery and the famous English Market. St Patrick’s Street runs from St Patrick’s Bridge on the North Channel of the River Lee, through the city’s main shopping and commercial area, to the Georgian Grand Parade, which leads to the river’s South Channel. North and south of St Patrick’s Street lie the city’s most entertaining quarters: webs of narrow streets crammed with pubs, cafes, restaurants and shops.

Cork has the longest shoreline of any county in Ireland, the last sunset in Europe and one of the deepest natural harbours in the world. The county of Cork is within driving distance of the Cliffs of Moher, the Aran Islands, the botanically important Burren Region, Bunratty Castle, the Ring of Kerry, and the lakes of Killarney. Meanwhile within a short distance of the city are the legendary Blarney Stone and Castle, the historic town of Kinsale, and the Jameson Whiskey Distillery.

Our Sponsors

Conference Co-Chairs

Professor Mary McCarthy

Mary McCarthy is a Professor of Marketing and Vice Dean for Research & Innovation at the Cork University Business School, UCC. Her specialism is consumer behaviour with a particular focus of food. Drawing on social cognition and social constructionist perspectives, she has explored consumer choice behaviours at product and dietary choice levels and has a particular interest in risk communication. She has examined such matters as habit, innovation, trust, and normative and behavioural beliefs. She was a Principle Investigator in the HRB Centre for Diet and Health Research. In this position she has led research that examines the social and psychological constructs shaping food behaviours. Mary has published widely in international journals and recently has had papers accepted for publication in Psychology & Marketing, Appetite, European Journal of Marketing, Health Communication and Consumption Markets & Culture.

S Tanner

Dr Sean Tanner

Sean Tanner is a Marketing Lecturer at the Cork University Business School, UCC and Co-Director of the MSc Marketing programme. Sean’s teaching is in the areas of consumer behaviour, omni-channel marketing and marketing communications, with a particular interest in sustainable consumption practices within the food domain. His areas of research interest include sustainable consumption, sustainable food systems, omni-channel communication, risk communication, consumer trust and marketing pedagogy. He is currently working on a number of funded projects related to sustainable food systems. Sean has published in journals including Appetite, Journal of Research and Distribution Management and Journal of Industrial Marketing Management.

Dr Dave Alton

Dave Alton is a Marketing Lecturer at University College Cork, where his teaching largely focusses on the areas of digital marketing and brand Strategy. His current research focuses on the consumer culture theory dimensions of marketplace cultures, consumer identity projects, business networks, football fandom, and technology-enabled-learning. Dave is also involved in the STEP Global Consortium for Family Enterprises, which seeks to build practical knowledge and research insights that generate real-world value for family enterprises and SME’s. He has also been heavily involved in industry over the past number of years acting a board member, company director, and advisor to a number of firms, with a number of these being in the event, sport, food and hospitality sectors.

Travel to Cork

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