Objective

The overall objective of the Academy of Marketing is to further marketing education and research, and:

• To pursue activities and policy which further the professional development of marketing education.
• To encourage and promote academic research in marketing.
• To support marketing academics and associated staff as they develop their careers.
• To provide for regular liaison between marketing academics and associated organisations with related aims and activities for the benefit of members and the discipline.
• To foster a positive relationship between the requirements of practice and the academic discipline.
• To seek representation on the issues arising in these activities at the highest levels of government, education and industry, to secure recognition and action, where required.