Academy of Marketing Research Sub-Committee

The AM Research Sub-Committee’s goal is to enhance the quality and standing of research in marketing through facilitating members’ research activities. Its major activities include:

• Heightening the awareness of the contribution of research in marketing
• Lobbying to influence funding and other bodies
• Development of the research in marketing infrastructure through inter alia workshops, seminars and training programmes
• Establishing and contributing to international research networks
• Assisting in the dissemination of the results of research in marketing
• Funding new initiatives in research in marketing