Academy of Marketing Research Sub-Committee

I Davies

Research Sub-Committee Chair

Professor Iain Davies, University of Strathclyde

The AM Research Sub-Committee’s goal is to enhance the quality and standing of research in marketing through facilitating members’ research activities. Its major activities include:

  • Heightening the awareness of the contribution of research in marketing
  • Lobbying to influence funding and other bodies
  • Development of the research in marketing infrastructure through inter alia workshops, seminars and training programmes
  • Establishing and contributing to international research networks
  • Assisting in the dissemination of the results of research in marketing
  • Funding new initiatives in research in marketing
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