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Research
Academy of Marketing Research Sub-Committee
![I Davies](https://academyofmarketing.org/wp-content/uploads/2024/07/IDavies-2024.jpg)
Research Sub-Committee Chair
Professor Iain Davies, University of Strathclyde
The AM Research Sub-Committee’s goal is to enhance the quality and standing of research in marketing through facilitating members’ research activities. Its major activities include:
- Heightening the awareness of the contribution of research in marketing
- Lobbying to influence funding and other bodies
- Development of the research in marketing infrastructure through inter alia workshops, seminars and training programmes
- Establishing and contributing to international research networks
- Assisting in the dissemination of the results of research in marketing
- Funding new initiatives in research in marketing