Academy of Marketing Funded Research Outputs

Funding Recipients in bold. This page will be regularly updated. If you are a recipient of AM Funding please contact the Admin Office to let us know about any resultant outputs. Click here for outputs from the MT Impact Funding Initiative.

Publications (Journals/Books)

  • Baines, P., Brennan, R., Gill, M. & Mortimore, R. (2009). Examining the academic/practitioner divide in marketing research. European Journal of Marketing, 43(11/12), 1289-1299. https://doi.org/10.1108/03090560910989894
  • Dunn, K. & Grimes, A. (2022). Speed and Symmetry: Developing effective organisational responses to social media criticism of CSR, Computers in Human Behaviour, 134(107336). https://doi.org/10.1016/j.chb.2022.107336
  • Ferreira, C., Moraes, C., Michaelidou, N. & McGrath, M. (2017). Social Media Advertising: Factors Influencing Consumer Ad Avoidance. Journal of Customer Behaviour, 16(2), 183-201. https://doi.org/10.1362/147539217X14909733609398
  • Harris, P., Dall’Olmo Riley, F., Riley, D. & Hand, C. (2017). Online and store patronage: a typology of grocery shoppers. International Journal of Retail & Distribution Management, 45 (4), pp.419-445. https://doi.org/10.1108/IJRDM-06-2016-0103
  • He, X., Zhang, J. & Wang, J., (2015). Market Seeking Orientation and Performance in China: The Impact of Institutional Environment, Wholly Owned Structure and Firm Experience, Management International Review, 55, 389-419. https://doi.org/10.1007/s11575-014-0227-2
  • Heath, T. & Nixon, L. (2021). Immersive imaginative hedonism: daydreaming as experiential ‘consumption’. Marketing Theory, 21(3), 351-370. https://doi.org/10.1177/14705931211004665
  • Heath, T. & O’Malley L. (2016). Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective. In: Petruzzellis L., & Winer R. (eds). Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer. https://doi.org/10.1007/978-3-319-29877-1_30
  • Heath, T., Cluley, R. & O’Malley, L. (2017). Beating, Ditching and Hiding: Consumers’ Everyday Resistance to Marketing. Journal of Marketing Management, 33(15-16), 1281-1303. https://doi.org/10.1080/0267257X.2017.1382554
  • Igarashi, R., Bhoumik, K. & Thompson, J. (2024). Investigating the effectiveness of virtual influencers in prosocial marketing. Psychology & Marketing, 1–15. https://doi.org/10.1002/mar.22031
  • Kerrane, B., Bettany, S.M. & Kerrane, K. (2015). Siblings as socialization agents: Exploring the role of ‘sibship’ in the consumer socialization of children. European Journal of Marketing, 49 No. 5/6, 713-735. https://doi.org/10.1108/EJM-06-2013-0296
  • Lowe, B. & Barnes, B. R. (2012). Consumer perceptions of monetary and non-monetary introductory promotions for new products. Journal of Marketing Management, 28(5–6), 629–651. https://doi.org/10.1080/0267257X.2011.560889
  • Mardon, R., Cocker, H. & Daunt, K. (2023). How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective. Journal of Consumer Research, 50(3), 617-44. https://doi.org/10.1093/jcr/ucad003
  • McEachern, M. G., Warnaby, G., & Moraes, C. (2021). The role of community-led food retailers in enabling urban resilience. Sustainability, 13(14), 7563. https://doi.org/10.3390/su13147563
  • Moraes, C. (2017). Consumers’ Concerns with How they are Researched Online. Business and Professional Ethics Journal, 36(1), 79-101. https://doi.org/10.5840/bpej2016122853
  • Oates, C.J. & Newman, N.L. (2010). Food on young children’s television in the UK. Young Consumers, 11(3) 160-169. https://doi.org/10.1108/17473611011074232
  • Tomasella, B., Akbar, B., Lawson, A., Howarth, R. & Bedford, R. (2024). Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum. Journal of Marketing Education. https://doi.org/10.1177/027347532412311

In addition to the publications listed above, other outputs include conference proceedings, lectures, interviews and media mentions. AM funding has also provided a foundation for research leading to large funding grants from e.g. British Academy.

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