2026 Research Grant Recipients

The Academy of Marketing Research Committee in collaboration with the Marketing Trust supports research capacity development within the Academy through the Academy of Marketing Research Initiative funding scheme. The certificates were presented at AM2026 by Professor Iain Davies, Chair of the AM Research Committee, and Nigel Coates, Chair of the Marketing Trust

• Abbie Iveson, University of Manchester. ‘Tease, Don’t Punish: Disparagement Humour as a Governance Mechanism for Customer Misbehaviour’ (pictured, left)
• Carmela Bosangit, Cardiff University; Danielle Barbe & Shilpa Iyanna, Newcastle Business School, Northumbria University. ‘In Control or Powerless? Consumer Vulnerability and Coping in GLP-1 Use for Obesity’ (pictured, right)
• Harriet Gray & Amelie Burgess, The University of Adelaide, Australia, ‘Control Through Substitution: Consumer Strategies for Replacing Alcohol in Contemporary Drinking Cultures’
• Long Chen, Brunel University, ‘How Far Is Too Far? Implied Motion Span, Narrative Transportation, and Advertising Effectiveness’
• Daud Nayer, University of Strathclyde, ‘Platform-Compelled Work Engagement: The Dark Side of Algorithmic Management in Gig Work’