Professor Michael J Baker Doctoral Thesis Awards

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Professor Michael J Baker Doctoral Thesis Awards

Please note the deadline for submissions for the 2023 Awards has now passed.

Michael J Baker in his office at University of Strathclyde

These awards reward and acknowledge excellence in Marketing doctoral theses. Jointly sponsored by the Academy of Marketing and the Department of Marketing at the University of Strathclyde, these awards honour the memory and achievements of the Academy’s first President and the Department of Marketing’s inaugural Head of Department, Professor Michael J. Baker.

Professor Baker was particularly concerned with the conceptual development of marketing theory. He was a strong advocate for critical engagement with societal issues and challenges. Academic marketing’s influence on marketing practice was a key driving force throughout his career. He encouraged marketing academics to ‘eschew the bland formulaic contributions which can’t be faulted technically but seldom attract any strong feelings either positive or negative’ (Baker, 1995: 633)(1). Thus we invite contributions from doctoral candidates whose marketing research focuses on fundamental problems and concerns within our society, and whose theses offer robust, insightful and/or innovative contributions with significant implications for marketing practice.


Doctoral students who have been awarded(2) their thesis between the dates 01 January 2021 and 31 December 2022 are eligible to apply. (An applicant can only apply for this award once). The applicant and/or their supervisor must be a member of the Academy of Marketing at the time of submitting the application.

Key Criteria

Each submission must address three fundamental issues. Please explain:

i) the theoretical contribution(s) of the thesis
ii) the societal implications of the work
iii) the implications for marketing practice

The awards will be judged by a committee appointed by the Chair of AMRC. In any cases of conflict of interest involving the Chair of AMRC, they will be replaced by the Chair of the Academy who will manage that aspect of the process. The award committee’s decision is final and there will be no recourse to appeal.


The awards will be made at the Academy of Marketing Annual Conference held in July. We will award three prizes:
1st: £1500. 2nd: £1000. 3rd: £500.

The award recipients will be celebrated at the Gala Dinner at the AM2023 Conference in Birmingham. The Academy will pay for accommodation for 1 night, and attendance at the Gala Dinner for the successful recipients. Any additional costs incurred are the responsibility of the recipient.

How to Apply

Please submit the proposal form, including a single-spaced document of 20 pages (maximum) text in 12pt Times New Roman that includes:

i) An Abstract of 200 words
ii) An overview of your thesis that addresses all three criteria above
iii) Where relevant, a table that includes all publications from your thesis including conference papers

All submissions should be in Journal of Marketing Management style. References are not counted in the 20 page limit but should be included as an Appendix.

The deadline for submission has now passed.

(1) Baker, M.J. (1995). A comment on: The commodification of marketing knowledge. Journal of Marketing Management, 11(7), 629-634.
(2) A student may not yet have graduated but the thesis has formally been passed by the University.

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