MT & AM Impact Funding Outputs
The Marketing Trust and Academy of Marketing have undertaken a joint Impact Funding Initiative. This page highlights some of the outputs from the funded projects.
Tell Me a Story
A podcast series, hosted by Finola Kerrigan and Jack Coffin, featuring dramatised marketing short stories and accompanying discussion with an expert panel. Originally published in a Special Issue of Marketing Theory, edited by Professor Stephen Brown (Ulster University Business School) and Professor Finola Kerrigan (Birmingham Business School, University of Birmingham), each story addresses a different theme from the world of marketing, and is accompanied by a podcast episode discussing the story, the surrounding research, and ways to present academic research differently. Art work by tomnipresent1. Podcast theme tune is Landmine Water from Cast of Characters. New podcasts published online every Friday until beginning of March.