Generating Impact from Research in Marketing

You can find some of the outputs from funded projects in our Resources section.

Congratulations to the successful projects for 2021:

• Jack Coffin, University of Manchester and Finola Kerrigan, University of Birmingham – Marketing Short Stories: A Podcast Series
• Kathy Hamilton and Juliette Wilson, University of Strathclyde – Age-Friendly Servicescapes: Building Inclusive Markets for Older Consumers
• Martina Hutton, Royal Holloway, University of London – Radical community response-ability: Learning partnerships with others

Congratulations to the successful projects for 2019:

• Emma Banister, Alliance Manchester Business School – SMEs and Shared Parental Leave (SPL): Impacting policy & employers
• Claire McCamley, Fiona Cheetham, Brendan Canavan and John Lever, University of Huddersfield – Conversations with local tourism stakeholders: visualising Destination Kirklees