Arts, Heritage, Nonprofit & Social Marketing SIG Events

Call for Abstracts: Problem-Solving Clinics in Arts / Heritage and Social / Nonprofit Marketing Research

The Academy of Marketing Special Interest Group on Arts, Heritage, Social and Nonprofit Marketing is organising a number of online initiatives in the upcoming term.

To kick things off – 2 upcoming interactive online Problem-Solving Clinics, designed to help academics collaboratively explore and tackle common challenges in the fields of arts, heritage, social and nonprofit marketing research. Rather than traditional paper presentations, these sessions will offer researchers at all levels an opportunity to share a specific problem they are facing and receive feedback, suggestions, and support from peers and experienced scholars.

Event Format: Interactive Online Problem-Solving Clinics on Zoom
Deadline for Problem Statement: 22nd September 2025

Clinic 1: Arts & Heritage Marketing Research – 17th October 12-1.30 pm
This clinic invites researchers working in arts, cultural, heritage or creative industries marketing to share challenges they face in their academic work. These may include:

  • Data access or interpretation issues in cultural spaces
  • Working with creative or participatory methods
  • Conceptual or theoretical tensions
  • Interdisciplinary publishing difficulties
  • Demonstrating impact for arts-based stakeholders

Clinic 2: Social & Nonprofit Marketing Research – 24th October 12-1.30 pm
This clinic is aimed at those conducting research into nonprofit or social marketing. We encourage submissions outlining problems such as:

  • Ethical or access issues in community-based research
  • Impact evaluation and behaviour change
  • Publishing practice-led research
  • Methodological tensions in applied settings
  • Navigating policy relevance and social justice aims

Submission Guidelines
We welcome 250-word problem statements that should include:

  • A brief overview of your research context
  • A clearly defined challenge or question
  • The kind of discussion or feedback you’re hoping for

Each selected participant will have 5–7 minutes to present their challenge, followed by a facilitated discussion with other attendees.

Submit your abstract to cpreece@escp.eu by the 22nd of September 2025. Please note that capacity is limited and submissions will be selected to ensure a diverse and balanced discussion.

These clinics are designed to foster an open, collaborative, and supportive space for academics to move from research roadblocks to actionable solutions.

We look forward to your submissions!

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