Marketing Education SIG Engaged Scholarship and Impactful Research

About the workshop:
This session explores how engaged scholarship and impactful research can bridge the gap between academia and practice. Drawing on key academic frameworks, the presenters will share how research can generate actionable knowledge, address real-world challenges, and shape future professions.

Date: Friday 10 October 2025
Time: 10:00–11:00 am (GMT) | 9:00–10:00 am (CEST)
Location: Google Meet Join the workshop here: https://meet.google.com/ujj-fyhc-gmz

Presenters:
Prof. Jessica Lichy – IDRAC Business School
Prof. Gábor Szabó-Szentgróti – Széchenyi István University

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