Food Marketing SIG Two Day Research Forum

Reframing Food Marketing for Contemporary Market Pressures: Value, Health, Trust and Social Responsibility

25th June 2026 2pm-4pm – Online via Microsoft Teams
16th July 2026 2pm-4pm – Online via Microsoft Teams
Deadline for 500 word abstracts – 12th June 2026

Food marketing is operating in one of the most demanding environments in recent history. Cost-of-living pressures are reshaping purchasing behaviour and brand loyalty. Public health scrutiny of ultra-processed foods, sugar, and advertising to children continues to intensify. Sustainability claims are increasingly contested. Retailer power remains concentrated, while supply chains are fragile. Trust in institutions, corporations and media is uneven. What role does marketing play in navigating these pressures?

This research forum invites scholars to come together to interrogate the contemporary pressures shaping food marketing practice.
We welcome conceptual and empirical submissions addressing, for example:

  • Marketing strategy under cost-of-living constraints
  • Pricing, promotions and inequality
  • Health reformulation and regulatory response
  • Trust erosion and legitimacy repair in food brands
  • Sustainability claims and greenwashing debates
  • Retailer–supplier tensions in value distribution
  • The political economy of food marketing
  • Consumer trade-offs between price, health and ethics
  • Institutional and systems perspectives on contemporary food markets

Please submit an abstract (up to 500 words) including:

  • Research question or conceptual focus
  • Theoretical framing
  • Empirical context (if relevant)
  • Contribution to understanding contemporary pressures in food marketing
  • Indication of fit with the forum theme

Submissions by email to a.tonner@strath.ac.uk – deadline for submissions 12th June

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