
Tourism Marketing SIG Webinar
Creative, Playful and Drama-Based Approaches to Student Engagement in HE
26th November 2026 12pm-1.30pm Online café webinar
Please register in advance (free) at the following address: https://www.eventbrite.com.au/e/creative-playful-and-drama-based-approaches-to-student-engagement-in-he-tickets-2003777281790
Welcome to the Academy of Marketing, Tourism Marketing Special Interest Group (SIG) first pedagogy café webinar series. We have two featured talks:
Creative and Playful Pedagogies for Business Education, by Professor Sally Everett, Kings College London.
Discover how creative, arts-based and playful approaches can enrich teaching and learning in higher education. Drawing on examples ranging from LEGO and theatre to simulations and dance, this session explores how creativity can foster inclusive learning, critical reflection, curiosity and learner agency.
Engaging Students Through Drama-Based Teaching, by Dr Ewa Krolikowska & Kevin Williams, University of Greenwich
Learn how drama-based teaching techniques can enhance student engagement and classroom effectiveness. Drawing on research, practice and international workshops, this session presents practical approaches that educators can immediately apply in their teaching.
