Arts, Heritage, Nonprofit & Social Marketing SIG Events

Call for Abstracts: Problem-Solving Clinics in Arts / Heritage and Social / Nonprofit Marketing Research

The Academy of Marketing Special Interest Group on Arts, Heritage, Social and Nonprofit Marketing is organising a number of online initiatives in the upcoming term.

To kick things off – 2 upcoming interactive online Problem-Solving Clinics, designed to help academics collaboratively explore and tackle common challenges in the fields of arts, heritage, social and nonprofit marketing research. Rather than traditional paper presentations, these sessions will offer researchers at all levels an opportunity to share a specific problem they are facing and receive feedback, suggestions, and support from peers and experienced scholars.

Event Format: Interactive Online Problem-Solving Clinics on Zoom
Deadline for Problem Statement: 6 October 2025

Clinic 1: Arts & Heritage Marketing Research – 17th October 12-1.30 pm
This clinic invites researchers working in arts, cultural, heritage or creative industries marketing to share challenges they face in their academic work. These may include:

  • Data access or interpretation issues in cultural spaces
  • Working with creative or participatory methods
  • Conceptual or theoretical tensions
  • Interdisciplinary publishing difficulties
  • Demonstrating impact for arts-based stakeholders

Clinic 2: Social & Nonprofit Marketing Research – 24th October 12-1.30 pm
This clinic is aimed at those conducting research into nonprofit or social marketing. We encourage submissions outlining problems such as:

  • Ethical or access issues in community-based research
  • Impact evaluation and behaviour change
  • Publishing practice-led research
  • Methodological tensions in applied settings
  • Navigating policy relevance and social justice aims

Submission Guidelines
We welcome 250-word problem statements that should include:

  • A brief overview of your research context
  • A clearly defined challenge or question
  • The kind of discussion or feedback you’re hoping for

Each selected participant will have 5–7 minutes to present their challenge, followed by a facilitated discussion with other attendees.

Submit your abstract to cpreece@escp.eu by the 22nd of September 2025. Please note that capacity is limited and submissions will be selected to ensure a diverse and balanced discussion.

These clinics are designed to foster an open, collaborative, and supportive space for academics to move from research roadblocks to actionable solutions.

We look forward to your submissions!

Online Pedagogy Café: Arts-Based Methodologies in Teaching and Research

Friday 28th November, 3:00–4:30pm (UK time), on Zoom

How can arts-based and creative pedagogies open up new ways of knowing, learning, and engaging with the world, particularly in the face of social and epistemic crises?

Join us at the Pedagogy Café, an interdisciplinary event hosted by the Academy of Marketing’s SIG on Arts, Heritage, Social and Nonprofit Marketing. This session aims to explore how arts-informed methodologies can reshape our teaching practices across disciplines and institutions.
With short provocations from four brilliant scholar-educators:

  • Professor Tara Page (Goldsmiths, University of London) Artist, pedagogue, and researcher of new materialist pedagogies, exploring making and learning through practice and empirical methods.
  • Professor Emmanouela Mandalaki (NEOMA Business School) Organizational scholar whose ethnographic and autoethnographic work is deeply informed by her artistic practice.
  • Dr Georgia Stavraki (International Hellenic University) Expert in photo-elicitation and arts-based methods, bridging arts marketing and organisational research.
  • Professor Pilar Rojas-Gaviria (KEDGE Business School) Brings poetry and dance into the classroom, including collaborations with the Birmingham Royal Ballet, to foster embodied and transformative learning.

This is a space for conversation, imagination, and shared inquiry into what it means to teach otherwise.
Open to all — especially those in marketing, education, arts, design, and critical social science.

Register here and a Zoom link will be emailed to you – Bring your coffee or tea for an exciting chat!

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