Calls for Papers

Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency

Journal: Journal of Marketing Management
Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville & Michael S.W. Lee
Deadline for Submission of Proposals: 9 March 2026
Link to full call for papers: https://www.jmmnews.com/reimagining-marketing/

Marketer Behaviour: New Directions for a Socially Real Field of Research

Journal: Journal of Marketing Management
Guest Editors: Aron Darmody, Alex Hiller & Richard Howarth
Deadline for Submission of Proposals: 6 October 2025
Link to full call for papers: https://www.jmmnews.com/marketer-behaviour/

Doing Impactful Marketing and Consumer Research

Journal: Journal of Marketing Management
Guest Editors: Chloe Steadman, Laura Reynolds & Nikos Ntounis
Deadline for Submission of Proposals: 15 September 2025
Link to full call for papers: https://www.jmmnews.com/doing-impactful-marketing/

Harnessing the Power of Imagination for Good: Marketing Spells, Consumers’ Fantasies and Dreams of a Better World

Journal: Journal of Marketing Management
Guest Editors: Teresa Pereira Heath & Elizabeth Nixon
Deadline for Submissions: 1 September 2025
Link to full call for papers: https://www.jmmnews.com/harnessing-imagination/

Designing for Customer Experiences that Matter

Journal: Journal of Marketing Management
Guest Editors: Maud Dampérat, Florence Jeannot & Eline Jongmans
Deadline for Submissions: 7 April 2025
Link to full call for papers: https://www.jmmnews.com/designing-for-customer-experiences/

Tackling AI and Sustainability: The good, the bad, and the ugly

Journal: Journal of Marketing Management
Guest Editors: Hannah R. Marriott & Helena H. Knight
Deadline for Submissions: 10 February 2025
Link to full call for papers: https://www.jmmnews.com/ai-and-sustainability/

Ageing Consumers: Reconceptualising Perceptions of Old Age in Marketing and Management

Journal: Journal of Marketing Management
Guest Editors: Carolyn Wilson-Nash, Anna Schneider-Kamp & Paolo Franco
Deadline for Submissions: 20 January 2025
Link to full call for papers: https://www.jmmnews.com/ageing-consumers/