Calls for Papers

Brand Activism at a Crossroads: New Theoretical and Empirical Horizons in Marketing and Society

Journal: Journal of Marketing Management
Guest Editors: Antonella Cammarota, Jessica Vredenburg & Benjamin Rosenthal
Deadline for Submission of Proposals: 30 September 2026
Link to full call for papers: https://www.jmmnews.com/brand-activism/

The Disinformation Economy: Digital Markets of Influence, Conflict, and Polarization

Journal: Journal of Marketing Management
Guest Editors: Carlos Diaz Ruiz, Sofia Ulver & James Pamment
Deadline for Submission of Proposals: 15 September 2026
Link to full call for papers: https://www.jmmnews.com/disinformation-economy/

Social Change and the Role of Advertising Regulation: New Challenges and Opportunities

Journal: Journal of Advertising
Guest Editors: Karen Middleton, Kristina Auxtova, Lauren Gurrieri & Sean Sands
Deadline for Submission of Proposals: 31 July 2026
Link to full call for papers: https://think.taylorandfrancis.com/special_issues/social-change-and-the-role-of-advertising-regulation/

Social Influencers: For Good and Ill – The Potential and Pitfalls of Social Influencer Marketing

Journal: Journal of Marketing Management
Guest Editors: Gaëlle Ouvrein, Sofie Vranken & Brigitte Naderer
Deadline for Submission of Proposals: 15 June 2026
Link to full call for papers: https://www.jmmnews.com/social-influencers/

Model Selection in Marketing Research

Journal: Journal of Marketing Management
Guest Editors: Marko Sarstedt, Francesca Magno, Vasilica-Maria Margalina, Fabio Cassia and Christian M. Ringle
Deadline for Submission of Proposals: 1 June 2026
Link to full call for papers: https://www.jmmnews.com/model-selection/

Blending New and Old Frontiers in Luxury Branding: Managing Trends, Heritage, Tradition, and Hype

Journal: Journal of Marketing Management
Guest Editors: Camila Lee Park & Hyunju Shin
Deadline for Submission of Proposals: 20 April 2026
Link to full call for papers: https://www.jmmnews.com/luxury-branding/

Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency

Journal: Journal of Marketing Management
Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville & Michael S.W. Lee
Deadline for Submission of Proposals: 9 March 2026
Link to full call for papers: https://www.jmmnews.com/reimagining-marketing/