Calls for Papers

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Model Selection in Marketing Research

Journal: Journal of Marketing Management
Guest Editors: Marko Sarstedt, Francesca Magno, Vasilica-Maria Margalina, Fabio Cassia and Christian M. Ringle
Deadline for Submission of Proposals: 1 June 2026
Link to full call for papers: https://www.jmmnews.com/model-selection/

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Blending New and Old Frontiers in Luxury Branding: Managing Trends, Heritage, Tradition, and Hype

Journal: Journal of Marketing Management
Guest Editors: Camila Lee Park & Hyunju Shin
Deadline for Submission of Proposals: 20 April 2026
Link to full call for papers: https://www.jmmnews.com/luxury-branding/

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Reimagining Marketing in a World of Limits: Anti-consumption, Responsible Consumption, and Sufficiency

Journal: Journal of Marketing Management
Guest Editors: Hélène Cherrier, Amélie Guèvremont, Julien Troiville & Michael S.W. Lee
Deadline for Submission of Proposals: 9 March 2026
Link to full call for papers: https://www.jmmnews.com/reimagining-marketing/

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Do Stakeholders Trust Nonprofits to Address Change?

Journal: Journal of Marketing Management
Guest Editors: Sarah-Louise Mitchell, Haseeb Shabbir, Matthew Higgins & Fran Hyde
Deadline for Submission of Proposals: 19 January 2026
Link to full call for papers: https://www.jmmnews.com/do-stakeholders-trust-nonprofits/

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Marketer Behaviour: New Directions for a Socially Real Field of Research

Journal: Journal of Marketing Management
Guest Editors: Aron Darmody, Alex Hiller & Richard Howarth
Deadline for Submission of Proposals: 6 October 2025
Link to full call for papers: https://www.jmmnews.com/marketer-behaviour/

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