Doctoral Colloquium
AM2027
A Call For Innovation
6th July 2027
Craiglockhart Campus, Edinburgh
Doctoral Colloquium contact email: am27dc@napier.ac.uk
Doctoral Colloquium
The Academy of Marketing Doctoral Colloquium is a forum for doctoral students to to engage with fellow students and experienced academic mentors, fostering discussion and feedback on their research. It will be held on Tuesday 6 July 2027, immediately preceding the Academy of Marketing 2027 Conference, and will run as a full-day event. Designed to promote collaboration, intellectual exchange, and professional development, the colloquium offers a supportive and welcoming environment for doctoral students. Contributions from all areas within marketing are encouraged, with submissions employing a wide range of methodological and theoretical approaches warmly welcomed.
This year’s doctoral Colloquium follows the theme of the main conference, which evokes a ‘call to innovation’ and looks ahead to the next era of marketing thought and practice. Pursuing a PhD is an exciting opportunity for growth, but it can also be accompanied by uncertainty and self-doubt. This Doctoral Colloquium seeks to support you in developing confidence in your abilities and engaging more effectively with the wider research community.
Doctoral students in all years of study are welcome, but please note if you are in the later/writing-up stages of the process, the mentor’s feedback may only be more useful for your viva preparation.
Doctoral Colloquium Co-Chairs
Dr Kat Rezai
Kat Rezai is a Lecturer in Marketing at Edinburgh Napier University. Kat’s research interests are within consumer research, social media, marketing ethics and feminist marketing. Her recent work involves co-creating social media literacy workshops for teenage girls, which aims to educate, empower and enhance their wellbeing when using social media apps. Kat has experience working with a range of Community Interest Groups and charities to help empower vulnerable consumers. Kat is a huge fan of stand-up comedy, so much so, that she involves it as part of her research, teaching & public engagement work. Kat has performed her research at Cabaret of Dangerous Ideas at Fringe festivals (Edinburgh, Belfast and Glasgow) since 2018 and has MC’d local and national events, which has led to a range of public engagement & research impact projects.
Dr Fan Lu
Fan Lu is a Lecturer in Marketing at The Business School, Edinburgh Napier University. Her research focuses on omnichannel operations and marketing, exploring how physical and digital retail channels can be integrated to create seamless customer experiences in the era of Retail 4.0. With industry experience in the retail sector, she has led a project funded by Innovation UK-funded Knowledge Transfer Partnerships (KTPs), fostering collaboration between academia and industry
The Academy of Marketing would like to acknowledge the extremely generous support received from the Marketing Trust towards the Academy of Marketing Doctoral Colloquium.
The Marketing Trust is an independent charitable trust which makes grants of financial assistance to charitable, volunteer, educational and other organisations for the purposes of training their staff, volunteers, young people and the general public in any or all aspects of marketing understanding and/or execution, and to appreciate the role of marketing in today’s society. More information about the Trust can be found at their website https://www.marketingtrust.org/