Marketing Education SIG Seminar Series

This series features insightful 30-minute sessions on innovative themes shaping marketing education, such as arts-based learning methods and generative AI’s role in higher education. These seminars are an excellent opportunity to enhance your teaching practices and stay informed about evolving educational trends.

Upcoming Seminars:

1. Student Engagement through Photo-Elicitation: An Arts-Based Approach
   Monday, January 27, 2025, 12:00 – 12:30 PM GMT, Register here
2. Generative AI in Higher Education Assessments: Examining the Impact of Risk and Tech-Savviness on Students’ Adoption
   Monday, February 3, 2025, 12:00 – 12:30 PM GMT, Register here
3. Generative AI’s Impact on Critical Thinking: Revisiting Bloom’s Taxonomy
   Monday, February 10, 2025, 12:00 – 12:30 PM GMT, Register here
4. Comparing the Effectiveness of Multiple-Answer and Single-Answer Multiple-Choice Questions in Assessing Student Learning
   Monday, February 17, 2025, 12:00 – 12:30 PM GMT, Register here

Interested in presenting your own research in a future seminar? We welcome submissions for 15-minute presentations followed by 10 minutes of Q&A. To express your interest, please email [email protected] and [email protected].