Mentoring Scheme


The Academy of Marketing is committed to excellence in teaching and learning and we aim to support faculty in this endeavour to further strengthen the community of marketing educators. The new Academy of Marketing Education Mentoring Scheme is designed to provide bespoke support for marketing faculty for their pedagogic practice and career progression.

2024 AM Mentoring Scheme

This scheme is not restrictive and we welcome applications from teaching and/or research focussed faculty. This is a supportive, developmental scheme for faculty at any stage of their career.

The mentoring scheme lasts for six months and offers four one to one mentoring sessions with one senior internationally recognised marketing educator and four one to one coaching sessions with an independent accredited coach who has specialist knowledge of academia and specifically, the marketing discipline.

We are seeking submissions that clearly identify a focus for development under the mentoring scheme. Some examples of focus are listed below as a guide. These are not restrictive and we welcome a wide range of applications for the mentoring scheme.

  • Developing career profile
  • Career trajectory and strategy
  • Developing teaching practice and classroom techniques
  • Pedagogic research
  • Engaging with digital advancements
  • Module development
  • Programme development
  • Exploring pedagogic innovation
  • HEA accreditation

Download the application form for full details:

Closing date is 1 May 2024 (12 noon GMT). Return the completed form by email only to the Academy of Marketing ([email protected]). Complete one submission form per individual.

2023 Mentees

The successful applicants were announced at the AM 2023 AGM by Professor Laura Chamberlain, Chair of the Education Committee.

  • Chahna Gonsalves, King’s College London
  • Artemi Tonikidou, Loughborough University
  • Romas Malevicius, King’s College London
Scroll to Top