Mentoring

The Academy of Marketing is committed to excellence in teaching and learning and we aim to support faculty in this endeavour to further strengthen the community of marketing educators. The new Academy of Marketing Education Mentoring Scheme is designed to provide bespoke support for marketing faculty for their pedagogic practice and career progression. Submissions from those wishing to receive mentoring are open.

2025 AM Mentoring Scheme

Submissions are expected to have a substantial element that deals with teaching and learning activities. However, mentoring in general career-development may also be included. We welcome submissions from academics at any stage of their careers and with any mix of teaching and research in their workload. This is a supportive, developmental scheme for faculty at any stage of their career.

The mentoring scheme lasts for six months and offers four one-to-one mentoring sessions with one senior internationally recognised marketing educator and four one-to-one coaching sessions with an independently accredited coach who has specialist knowledge of academia, specifically of academia within the marketing discipline.

We are seeking submissions that clearly identify a focus for development under the mentoring scheme. Some examples of focus are listed below as a guide. These are not restrictive, and we welcome a wide range of applications for the mentoring scheme.

• Developing career profile
• Career trajectory and strategy
• Developing teaching practice and classroom techniques
• Pedagogic research
• Engaging with digital advancements
• Module development
• Programme development
• Exploring pedagogic innovation
• HEA accreditation

The Deadline for submissions has now passed – recipients will be announced at the 2025 AGM in Cork on 9 July.

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2024 Mentees

• Olaya Moldes, Cardiff University
• Cristina Fona, University of Leicester
• Pietro Paolo Frigenti, University of Manchester

2023 Mentees