
Teaching Excellence Awards


2026 Teaching Excellence Awards
The Academy of Marketing Teaching Excellence Awards are sponsored by the Worshipful Company of Marketors. These awards recognise and celebrate teaching excellence in HE marketing education. Truly excellent practice is occurring in marketing education, but we have few means to acknowledge great practice and also few ways to share success. These awards offer the opportunity to celebrate the hard work, creativity and impact of teaching in the marketing discipline. The Academy of Marketing is committed to enabling academics to share innovation, excellence and the impact of marketing education.
2026 Teaching Excellence Award Winner

The 2026 Teaching Excellence Award was presented to:
Amelie Burgess, Adelaide University, for the project titled
From Building Blocks to Gummy Bears: Universal Design for Learning in Inclusive Marketing Education
Pictured accepting the award on Amelie’s behalf is Professor Laura Chamberlain with David Elmer, Master of the Worshipful Company of Marketors
2025 Teaching Excellence Award Winner

The 2025 Teaching Excellence Award was presented to:
Conrad Coelho, University of Kent, for the project titled
Refreshing Marketing Analytics with Google Analytics 4: A Novel, Authentic Intra-University Collaborative Approach
2024 Teaching Excellence Award Winners

The 2024 Teaching Excellence Awards were presented to:
Claire Culley (University of Suffolk) for the project titled The Marketing Lab: Bridging theory with practice.
Leighanne Higgins (Lancaster University Management School) for the project titled Exhibition as Pedagogical Engagement (EPE).
The award was presented by WCM representatives Fran Hyde and Sarah-Louise Mitchell.
2023 Teaching Excellence Award Winner

The 2023 Teaching Excellence Award was presented to Pilar Rojas-Gaviria, Module Leader of the University of Birmingham Team for the project titled Module Consumer Insights: Discovering Consumer Behaviour through Dance. Team Members: Pilar Rojas-Gaviria, Rohan Venkatraman, Xuxiangru Fan, Aikaterini Tavoulari.
The award was presented by Master Marketor Dr Glyn Cartwright.