2026 Pedagogic Research Grants

Application deadline date: 12 Noon GMT 16 March 2026 to admin@academyofmarketing.org

The aim of this grant scheme is to support and encourage pedagogic research into evidence-based practices of innovative and effective learning, teaching and assessment methods related to marketing. The outcomes of the Pedagogic Research Grants are to:

• Allow for research into teaching, learning and assessment practices that enhance student learning and engagement;
• Provide evidence-based examples of innovative and effective practice in learning teaching and assessment;
• Facilitate review of current practices and the development of recommendations;Disseminate educational methods which others might use; and
• Raise the profile and awareness of pedagogic research and developments that have relevance to marketing educators.

We welcome a range of applications for the Academy of Marketing Pedagogic Research Grants but we encourage focus on our current research priorities which are: 

• Transforming marketing education in face of the challenges of sustainability
• Student skill development and employability in marketing education
• Effective use of digital technologies and pedagogies to support marketing education
• Promoting inclusion and diversity in marketing and society

NOTE:  With respect to the pedagogic approach(es) suggested in the proposal, we expect all applicants to have reviewed the wider learning, teaching and assessment literature in higher education in addition to that in marketing.

Funding amount: The maximum funding for any one project will normally be £2,000, with an additional £500 (approx.) offered to cover the fee for the Academy of Marketing Conference in 2027.

Proposals are welcomed up to the £2,000. Whilst it is recognized that this is a relatively small amount, it is hoped that institutions will provide match funding for bids or support grant winners in other tangible ways that will allow the work to be undertaken and completed. Please note that there are limited funds and so this is a highly competitive process.

Please download the proposal form for full details on how to apply.

Please note that all submissions to the Academy of Marketing (Conference papers, Funding Proposals etc.) must comply with the Academy of Marketing AI Policy.