2024 Pedagogic Research Grants

The aim of this grant scheme is to support and encourage pedagogic research into evidence-based practices of innovative and effective learning, teaching and assessment methods related to marketing. The outcomes of the Pedagogic Research Grants are to:

• Allow for research into teaching, learning and assessment practices that enhance student learning and engagement;
• Provide evidence-based examples of innovative and effective practice in learning teaching and assessment;
• Facilitate review of current practices and the development of recommendations;
• Disseminate educational methods which others might use; and
• Raise the profile and awareness of pedagogic research and developments that have relevance to marketing educators.

Pedagogic Research Grant Award Winners 2024

Mark McCulloch (Goldsmiths, University of London) and David Colley (Manchester Metropolitan University): Portfolio Perspectives: Enhancing Assessment through Academic Industry Collaboration in Marketing Portfolios

Yasmin Kulasi and Kate Ingsa (University of Westminster): Immersive empathy and Sustainability: Using VR Case Studies from the Global South to Enhance Marketing Education