Pedagogic Research Grants

Congratulations to the recipients of the 2026 Academy of Marketing Pedagogic Research Grants

Rushana Khusainova, University of Bristol, ‘AI Skills, Employability and Hidden Expectations: Interpreting AI Capability Signals in Marketing Recruitment’
Shuyu Yang & Helen Clarke, University of Leeds, ‘Listening to Inequality: Promoting Inclusive Employability in UK Marketing Education’
Keith Pyper, University of Strathclyde ‘The enhancement of equitable student learning, engagement, technical literacy, ethical practices and academic performance by fairly integrating contemporary AI tools within pedagogical class activities’