Academy of Marketing Education Funding Outputs

Funding Recipients in bold. This page will be regularly updated. If you are a recipient of AM Education Funding please contact the Admin Office to let us know about any resultant outputs. Recipients of AM Funding should ensure that any outputs carry an appropriate acknowledgement.

Publications (Journals/Books)

• Gonsalves, C., Van Vuren, S., & Gill-Simmen, L. (2026). Assessing the Irreducibly Human in Marketing Education: A Voice, Judgement and Taste Framework for the Generative AI Era. Journal of Marketing Education. https://doi.org/10.1177/02734753261454375
• McCulloch, M. & Colley, D. (2026). The Portfolio CREATE Model: Creative Portfolio Assessment for Market-Relevant Learning in Marketing Education. Journal of Marketing Education. https://doi.org/10.1177/02734753261468182