The Marketing Trust and Academy of Marketing have undertaken a joint Impact Funding Initiative. This page highlights some of the outputs from the funded projects. Click here for outputs from AM Research Funding.

Tell Me a Story

A podcast series, hosted by Finola Kerrigan and Jack Coffin, featuring dramatised marketing short stories and accompanying discussion with an expert panel. Originally published in a Special Issue of Marketing Theory, edited by Professor Stephen Brown (Ulster University Business School) and Professor Finola Kerrigan (Birmingham Business School, University of Birmingham), each story addresses a different theme from the world of marketing, and is accompanied by a podcast episode discussing the story, the surrounding research, and ways to present academic research differently. Art work by tomnipresent1. Podcast theme tune is Landmine Water from Cast of Characters.

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