Conference Programme and Delegate Information

The Outline Schedule for the presentation of papers is available.

Conference Information

Conference Registration opens at 8am on Tuesday 7th July, and the welcome session starts at 9am. The Conference runs until 1pm on Thrusday 9th July.

Social Programme

There will be a drinks reception at 5pm on Tuesday 7th July and the Gala Dinner is at 7pm on Wednesday 8th July.

Venue

The Conference Venue is the Etihad Stadium, Manchester (Etihad Campus, Ashton New Rd, Manchester, M11 3FF).

Delegates should use the Legends Entrance in the South Stand.

Travel information for the Etihad is available at https://www.mancity.com/club/travel-and-transport

Travel Information for Manchester is available at https://tfgm.com/ – Note that there is a Metrolink tram stop at the stadium. Before getting on the tram, tap in on the card reader at the tram stop using a contactless card or device – remember to tap out with the same card or device at your final stop.

Disclaimers

Any risk related to participants and exhibitors’ property in the Conference building or grounds, including theft or fire, shall be borne by the participants and exhibitors. The Academy of Marketing and The University of Manchester shall not insure said goods.

The Academy of Marketing and The University of Manchester shall not be considered liable for damages to property or persons deriving directly or indirectly from participation in the Conference, whatever the cause of damage.

Photography, video, and audio recordings may all take place at the Academy of Marketing Conference. The University of Manchester operates an opt-out policy in this regard: if you do not wish to be photographed, audio or video recorded, please let the photographer/recorder and the event organiser know. The University of Manchester and the Academy of Marketing reserve the right to use all photographs, audio and video recordings for marketing and publicity purposes.

Terms And Conditions

Authors agree to abide by the following terms and conditions associated with submitting a paper for the AM 2026 Conference:

1. The deadline for submission of papers is Midnight GMT 26^th January 2026. All papers will be independently reviewed. Authors should ensure that their names or any author-identifying information are not included in the text of their submission. The language of the conference is English and all papers should be in English.
2. All papers submitted should follow the submission guidelines provided in relation to references. All author and co-author details will be inputted as part of the online submission form and the Organising Committee will only contact the author who submitted the paper.
3. The decision of the AM2026 Conference Chairs in relation to the acceptance of the papers is final.
4. Authors will be notified of acceptance or rejection and provided with feedback as soon as the review process has been completed.
5. By submitting a paper to be reviewed, the author(s) are indicating that at least one of the authors will attend the conference in person and present the paper. Any papers not represented in person by an author/co-author will not be published in the Conference Proceedings.
6. All attendant presenters must register for the AM2026 Conference and pay the registration fee by the required date (15^th June 2026) or their paper will be withdrawn.
7. Successfully refereed papers will be published in the Academy of Marketing (AM) 2026 Conference Proceedings. The Conference Proceedings are registered with an ISBN.

By submitting your paper (Contribution) to the Academy of Marketing Conference:

You warrant that the Contribution will be original, will not violate or infringe any existing copyright or other right (of whatever nature) of any third party; will contain nothing obscene, blasphemous, defamatory, misleading or otherwise unlawful; and will contain no factual statements which are not true or based upon generally accepted research practices; and you further warrant that you have full power to enter into this Agreement.

If the Contribution does not conform to the warranties set out in this paragraph, you will indemnify the Academy of Marketing and The University of Manchester against any claims, loss, injury, damage or costs (including legal costs) that arise as a result of your breach of warranty. You will be responsible (at your expense) for obtaining permission for the inclusion in the Contribution of any third party copyright material.

Copyright in the Conference Proceedings as a whole is with the Academy of Marketing. Authors retain the rights to their individual papers included in the proceedings, and by submitting their work for presentation at the Conference, authors grant a royalty-free, non-exclusive licence to the Academy of Marketing to reproduce the Contribution throughout the world in all forms (present, future and contingent, and including all renewals, extensions, revivals and all accrued rights of action).

The Academy of Marketing will have the right, where we consider it necessary, to revise, edit, amend and correct the Contribution in the interests of the relevance, consistency and quality of the style and content of the Proceedings as a whole. The Academy of Marketing will have the right to decline to publish the Contribution if, for any reason, it fails to meet with our full satisfaction.

The Academy of Marketing, The University of Manchester, their publisher and staff take no responsibility and accept no liability whatsoever for the accuracy, impact, or consequences of any paper published in the conference proceedings, whether refereed or not. Papers reflect the authors’ opinions, not those of the Academy of Marketing, The University of Manchester, their publisher, or their staff.