ECR Capacity Building Workshops 2025

The Academy of Marketing Research Committee in collaboration with the Marketing Trust supports research capacity development within the Academy through the 2025 Academy of Marketing / Marketing Trust ECR Workshop scheme.

The Committee invites members of the Academy of Marketing to submit proposals for funding of up to £4,200 per workshop for capacity building events aimed at the broader ECR community. The Academy will make up to 3 awards for workshops in 2025, with the potential for more in 2026. Proposals can cover any aspect that aids with of ECR capacity building (e.g. career development, publishing, methodologies, grant writing etc.) in the broad area of marketing. This does not preclude workshops that seek to foster inclusivity between ECR’s, mid-career and senior academics.

Examples of workshops might include, but is not limited to:

• Demystifying the Research Excellence Framework – What is it and what I need to do?
• Applying for Funding – Opportunities, Applications and Approaches
• Alternative Research Representations in Marketing
• Designing Research for Social Impact
• Artificial Intelligence and Pedagogy

Workshops should be aimed at inclusivity, and participant attendance should be made available across the AM ECR membership. Applications aimed at serving only a single institution’s ECR community will not be considered.

It is a condition of the funding that the workshops must be completed in the 2025 calendar year. Each proposal will be independently assessed by two reviewers. The final selection of proposals to be funded will be made by the members of the AM ECR Sub-Committee. Successful applicants for the funding will be announced within 3 weeks of the closing date.

Key dates:

• March 2025 – Full details of the funding process and how to submit a proposal will be made available on the Academy of Marketing website
• 12 May 2025 – Noon (GMT) deadline for submission of Proposals by email to [email protected]
• 1 January 2026 – Deadline for the final monetary claim.
• 15 January 2026 – Deadline for returning a report on the success of the event.