Academy of Marketing Research Funding 2025 Recipients

• Severina Cartwright & Jessica Hoppner – “Bridging the Digital Divide: The Paradox of Sales and Marketing Collaboration on Social Media”
• Matthew Alexander & Jaylan Azer – “Tackling Toxic Engagement: Investigating Adolescent Well-being in Digital Spaces”
• Chloe Steadman & Alessandro Graciotti – “What do places taste like? Developing a tastewalk method for marketing research”
• Amira Mukendi & Catherine Chavula – “Bad Brands: Exploring the Role of Brands in Social Media Firestorms”
• Yakun Zhang – “Synthetic Faces, Real Impact: Visual Empathy and Curiosity in AI-Powered Sustainability Ads”
• Denitsa Dineva, Zoe Lee & Federico Mangiò – “Not Just Banter: How Brand-to-Brand Engagement is Reshaping Public Discourse on Societal Issues in a Polarised Digital Age”