Professor Michael J Baker Doctoral Thesis Awards
Professor Michael J. Baker Doctoral Thesis Awards
These awards reward and acknowledge excellence in Marketing doctoral theses. Jointly sponsored by the Academy of Marketing and the Department of Marketing at the University of Strathclyde, these awards honour the memory and achievements of the Academy’s first President and the Department of Marketing’s inaugural Head of Department, Professor Michael J. Baker.
2025 Thesis Awards
Professor Baker was particularly concerned with the conceptual development of marketing theory. He was a strong advocate for critical engagement with societal issues and challenges. Academic marketing’s influence on marketing practice was a key driving force throughout his career. He encouraged marketing academics to ‘eschew the bland formulaic contributions which can’t be faulted technically but seldom attract any strong feelings either positive or negative’ (Baker, 1995: 633). Thus we invite contributions from doctoral candidates whose marketing research focuses on fundamental problems and concerns within our society, and whose theses offer robust, insightful and/or innovative contributions with significant implications for marketing practice.
Eligibility
Doctoral students who have been awarded their thesis between the dates 01 January 2023 and 31 December 2024 are eligible to apply. (An applicant can only apply for this award once). The applicant and/or their supervisor must be a member of the Academy of Marketing at the time of submitting the application.
For full details of how to apply please read the Thesis Award Announcement:
Please complete and return the Proposal Form by 5pm GMT 1 May 2025
2024 Award Winners
Awards were presented by Professor Iain Davies (University of Strathclyde), Chair of the AM Research Committee, at the AM2024 Conference Gala Dinner in Cardiff.
First Prize:
Sven Baehre
adidas AG / University of Limerick
Net Promoter Score (NPS) as a Predictor of Future Sales Growth – Empirical Insights to Improve Managerial Practice
First Prize:
Marie Kerekes
ESSEC Business School / Université Paris Dauphine – PSL
Individuals’ connection with social robots and its role in the appropriation process
Third Prize:
Matthias Glaser
University of Salzburg / University of Vienna
Persuasion Effects of Message Factors in Narrative Advertisements: Product-Story Link, Actor Types, and Persuasive Subtext
2023 Award Winners
Awards were presented by Professor Iain Davies (University of Strathclyde) from the AM Research Committee, and Professor Anne Marie Doherty (University of Strathclyde), Chair of the Academy of Marketing, at the AM2023 Conference Gala Dinner in Birmingham
First Prize:
Asheeabee R. Shaheen Hosany
Children’s Influence, Sustainability, Resource Scarcity and Family Consumption
Second Prize:
Rohan Venkatraman
Exploring the Construction, Embodiment and Management of Disruptive Consumer Performances Using Practice Theory
Third Prize:
Songyi Yan
Interlinking the Three Pillars of Sustainability in the Context of the Fashion Industry and Microfibre Pollution