Academy of Marketing Research Funding 2024

The Academy of Marketing Research Committee in collaboration with the Marketing Trust supports research capacity development within the Academy through the 2024 Academy of Marketing Research Initiative funding scheme.

Academy of Marketing 2024 Funding Recipients

• Georgios Patsiaouras (University of Leicester): Tackling water scarcity in the Midlands (UK) through effective communication strategies
• A. R. Shaheen Hosany (Goldsmiths, University of London): Early Career Researchers in Marketing: In Pursuit of Impact (pictured left)
• Andrew Davis (University of Strathclyde): The internal marketing challenge of engendering sustainability practices
• Mariachiara Restuccia, Matilde Lucheschi (University of Sussex Business School) and Gianluca Memoli (MetaSonixx): Do Business-to-Business new products developed by university spin-outs benefit from the “University Knowledge Inside” effect? (pictured right)
• Shuo Feng (Goldsmiths, University of London) and Shuyu Yang (University of Leeds): Consumer Resistance Towards Capitalist Patriarchy: An Exploration of Female Queers’ Migration to Rural Communities in China