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B2B Special Interest Group

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Conference History

The AM Conference was first held in 1966, and is now held annually alongside the Doctoral Colloquium

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Conference Proceedings

Papers submitted to the Conference are peer reviewed and accepted papers may be included in the Conference Proceedings

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In Memoriam

The Academy of Marketing marks the passing of esteemed colleagues and friends in our In Memoriam pages.

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Official Journal

The Journal of Marketing Management is the official journal of the Academy of Marketing.

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