Services & CRM SIG

Aims & Membership

The SIG is interested in bridging the theory-practice divide in the areas of services marketing, customer engagement and customer management.

LinkedIn Group: The SIG on Services Marketing and Customer Relationship Management created a LinkedIn group with the purpose of facilitating communication and mutual support among SIG members. You are warmly invited to join this group, and share information about publication and funding opportunities, ask and answer research-related questions, highlight job and doctoral study vacancies, and discuss issues of relevance to the SIG’s focus. You can find the group here:
https://www.linkedin.com/grp/home?gid=8343690