Ethics & Marketing SIG

Ethics & Marketing SIG

Fiona Harris

SIG Chair

Fiona Harris, Open University

Kyoko Fukukawa

SIG Deputy Chair

Kyoko Fukukawa, Hitotsubashi University Business School


The purpose of this special interest group is to explore the challenges and debates surrounding ethics and marketing in a changing marketplace. The group aims to foster a dialogue and expand knowledge on ethics and marketing issues among academics, practitioners and research students. The objectives of the Ethics and Marketing SIG (EM-SIG) are to:

  • provide a forum for discussion among marketing academics, practitioners and students interested in ethics and marketing
  • facilitate the building of networks and collaborations among individuals from different organisations with similar interests
  • promote research and teaching in ethics and marketing
  • encourage the exchange and dissemination of current developments in the area


If you would like to join the Ethics and Marketing SIG please contact Fiona Harris at the Open University Business School. SIG membership is open to both members and non-members of the Academy of Marketing, although only AM members have voting rights.

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