Marketing Education SIG
Marketing Education SIG
SIG Chair
Chahna Gonsalves, King’s College Business School
SIG Deputy Chair
Lucy Gill-Simmen, Royal Holloway, University of London
Events: Grow with Google Workshops
We’re delighted to be partnering with Google to deliver a series of free online workshops exploring AI and digital capability.
- Making Sense of AI
– Wednesday 22 July, 9.00–10.00 BST - Practical AI for the Workplace
– Tuesday 28 July, 10.00–11.00 BST - Practical AI for Marketing
– Monday 3 August, 10.00–11.00 BST - Social Media Masterclass
– Friday 7 August, 10.00–11.00 BST
📍 Location: Google Meet
👉 Register here https://forms.office.com/e/5feKYBqBCu
White Paper – Marketing Education in the Age of Generative AI
Marketing Education in the Age of Generative AI: Preparing Graduates for Human–AI Collaboration
A White Paper for Marketing Educators, Programme Leaders, and Professional Bodies
About this White Paper
This white paper was developed by the Academy of Marketing Marketing Education Special Interest Group to provide strategic guidance for educators navigating the integration of Generative AI in marketing curricula. It reflects survey findings, expert contributions, and collaborative review from members of the AM Marketing Education SIG.
Reference
Gonsalves, C., Clancy, M., Khusainova, R., Lee, H.-H., Marshall, K., Percy, S., Quamina, L., Vuković, S., Canhoto, A. I., & Baines, P. (2026). Marketing education in the age of generative AI: Preparing graduates for human–AI collaboration. Academy of Marketing Marketing Education SIG, Academy of Marketing. https://doi.org/10.18742/pub01-237
This work is openly licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Introducing the 2025–26 Strand Leads
We’re excited to announce the newly appointed Strand Leads for the 2025–26 academic year! This year, we’ve welcomed a dynamic group of educators and researchers who will lead activity across five future-focused strands:
- Responsible Futures – Yasmin Kulasi, Dr Barbara Tomasella, Dr Rebecca Beech, Cristina Iodice
- AI, Innovation & Emerging Technologies – Charlene Gallery, Dr Conrad Coelho, Dr Elnerine Greeff, Kamilla Miller
- Inclusive, Engaged & Creative Pedagogies – Dr Joanna Pokorska-Zare, Dr Amelie Burgess, Dr Kristen Marshall
- Scholarship & Research for Impact – Dr Xuan Huy Nguyen, Professor Jessica Lichy
- Ethics, Impact & Responsibility – Dr Bilal Akbar
Each strand team will design and deliver an event or initiative during the coming year. We’re looking forward to a diverse and engaging programme of activities.
Aims
The aim of this SIG is to promote and share good practice in marketing education. Our objectives are:
- to provide opportunities for marketing educators to discuss and advance good practice;
- to encourage the exchange and dissemination of current developments in the area;
- to support researcher in the pedagogical development of marketing education;
- to support the development of marketing education networks and collaboration between individuals / institutions in the UK and globally;
- to promote the publication of marketing pedagogy research papers;
- to promote dialogue between practitioners and marketing educators;
- to contribute to the marketing education track at the annual conference of the AM.
- to organise seminars / workshops on particular aspects of marketing education.
Your Involvement
Members of the Academy of Marketing and non-member individuals are invited and welcome to participate in SIG activities. If you would like to join this SIG, please join our Linkedin group: Academy of Marketing – SIG Marketing Education.
You can also email the SIG Chair: Dr Chahna Gonsalves
Please see the pages of the Education Sub-Committee of the Academy for information about Education related issues, and for AM awards: Teaching Research & Development Grants and Teaching Excellence Awards