Brand, Identity & Corporate Reputation SIG

SIG Chair

Professor Stuart Roper, University of Huddersfield, UK

SIG Deputy Chair

Dr Joana César Machado, Universidade Católica Porto, Portugal

16th Global Brand Conference

Branding in the Metaverse

Conference Dates: 3rd – 5th May 2023
Conference Venue: University of Bergamo – Campus of Business & Law

The deadline for submissions has now passed. After the conference, the authors of competitive papers can submit their accepted and revised papers for review to a Special Issue of Journal of Interactive Marketing

Please visit the Conference website: https://unibg-gbc23.it for full details

Please visit our Social Media to stay updated:
https://twitter.com/gbc2023
https://www.facebook.com/groups/gbc23bergamo

About the SIG

The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:

to provide opportunities for discussion;
to support researchers and lecturers, to link with international networks of similar SIGs;
to promote the publication of research papers;
to promote dialogue between practitioners and academics;
to facilitate networking between research students and other new researchers.