Brand, Identity & Corporate Reputation SIG

Brand, Identity & Corporate Reputation SIG

Stuart Roper

SIG Chair

Professor Stuart Roper, University of Huddersfield, UK

SIG Deputy Chair

Dr Joana César Machado, Universidade Católica Porto, Portugal

Brand, Identity and Corporate Reputation SIG Global Brand Conference

Seventeenth Global Brand Conference of the Brand, Identity and Corporate Reputation SIG

Colloquium theme: Conscientious Brands: Making sustainability and responsibility work
Hosted by: Brand, Identity and Corporate Reputation SIG
When: 22-24 April 2024
Where: Edinburgh Napier University
Deadline for Abstracts: 6 November 2023. Please send your abstracts by email to: [email protected]


About the SIG

The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:

  • to provide opportunities for discussion;
  • to support researchers and lecturers, to link with international networks of similar SIGs;
  • to promote the publication of research papers;
  • to promote dialogue between practitioners and academics;
  • to facilitate networking between research students and other new researchers.
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