
Brand, Identity & Corporate Reputation SIG
Brand, Identity & Corporate Reputation SIG

SIG Chair
Professor Stuart Roper, University of Huddersfield, UK
SIG Deputy Chair
Dr Joana César Machado, Universidade Católica Porto, Portugal
16th Global Brand Conference
Branding in the Metaverse
Conference Dates: 3rd – 5th May 2023
Conference Venue: University of Bergamo – Campus of Business & Law
The deadline for submissions has now passed. After the conference, the authors of competitive papers can submit their accepted and revised papers for review to a Special Issue of Journal of Interactive Marketing
Please visit the Conference website: https://unibg-gbc23.it for full details
Please visit our Social Media to stay updated:
https://twitter.com/gbc2023
https://www.facebook.com/groups/gbc23bergamo
About the SIG
The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:
- to provide opportunities for discussion;
- to support researchers and lecturers, to link with international networks of similar SIGs;
- to promote the publication of research papers;
- to promote dialogue between practitioners and academics;
- to facilitate networking between research students and other new researchers.