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Special Sessions


Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit

Cardiff Business School, 1-4 July 2024

Keynote Speakers

Neil A. Morgan

Keynote Speaker – Neil A. Morgan

Neil A. Morgan is Welsh Family Chair in Business and Professor in Marketing at University of Wisconsin—Madison.

He has previously held faculty positions at IU’s Kelley School of Business, UNC’s Kenan-Flagler Business School, Cambridge University’s Judge Business School, and Cardiff University’s Cardiff Business School, and been a visiting professor at the University of Michigan’s Ross School of Business. He received his Ph.D. in Business Administration from the University of Wales. His research interests are span marketing strategy issues with a focus on marketing-related drivers of firm performance. His work has been published in numerous journals including: Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science. His research has been widely recognized, including: Finalist Journal of Marketing Harold H. Maynard Award (2013, 2015, 2016, and 2022) and MSI/Root Award (2015); Winner Journal of International Marketing S. Tamer Cavusgil Award (2018); Winner Journal of Academy of Marketing Science Sheth Award (2019), and finalist (2017 and 2020). His current research projects focus on marketing’s role in competition, marketing and firm risk, the role of upper echelons in marketing, marketing’s role in enhancing efficiency, and building marketing capabilities.
Neil is a past co-editor of the Journal of Marketing and currently serves as an Associate Editor for both the Journal of Marketing and Journal of the Academy of Marketing Science.

Ken Peattie

Keynote Speaker – Ken Peattie

Ken Peattie is Head of the Marketing and Strategy Section at Cardiff Business School.

He spent 12 years as Director of the ESRC-funded BRASS Research Centre based at Cardiff, which specialised in research into business sustainability and corporate social responsibility. He is known for his work researching into the impact of sustainability on marketing and corporate strategy, social marketing for healthy and sustainable lifestyles’, social enterprise, and CSR. He has published three books and numerous book chapters on these topics, along with papers in leading journals including Journal of World Business, California Management Review, Journal of Business Research, Journal of Public Policy & Marketing, and Business Strategy & the Environment.

Chloe Smith

Keynote Speaker – Chloe Smith

Chloe Smith is Co-founder of bigmoose, a charity with a clear intention; do fun stuff that inspires people to live happier, healthier and kinder lives.

Chloe is a unique individual, aged just 29 she has opened bigmoose coffee co and founded bigmoose charity. Despite contending with chronic kidney disease, she has conquered mountains and completed ultra marathons. Her remarkable journey reflects her commitment to inspiring others to unlock their inner potential and strive for their best selves. Chloe draws her passion from personal struggles, which have propelled her toward becoming the best version of herself.
Throughout her life, pivotal moments have guided Chloe toward new and thrilling paths. She sees these moments as signposts in her journey, where she faces choices about which direction to take. Each opportunity brought a mix of excitement, enjoyment, and the potential for something extraordinary, yet each signpost also carried the fear of whether it was the right direction. Chloe is passionate about supporting people with their mental health and in leaving the world better than we found it. bigmoose has now seen almost 1000 people through therapy, with over half already having completed their course. The impact this has made has not gone unrecognized with bigmoose recently receiving the great entrepreneur award for ‘entrepreneurs for purpose’.

Special Sessions

Giandomenico Di Domenico

Meet the Editors Chair – Giandomenico Di Domenico

Giandomenico Di Domenico is Lecturer in Marketing and Strategy at Cardiff Business School.

He is a member of the Board of the journal Psychology & Marketing as Social Media Editor and serves as affiliate to the International Panel on the Information Environment. His research interests revolve around the dark side of social media, particularly the characteristics and spreading dynamics of misinformation through these channels. He focuses on how direct and indirect misinformation impact brands and consumer behaviour. He has published in internationally recognised journals such as Journal of Business Research, the Journal of Interactive Marketing, the Journal of Public Policy & Marketing and Current Opinion in Psychology and the Journal of Advertising Research, among others

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