Special Sessions at AM2026

• Boundary Spanning – Exploring Interdisciplinary Innovation Between Marketing and Tourism. (Marion Karl and Scott McCabe, Tourism SIG)
• Reimagining Sustainability in Marketing: An Interactive, Interdisciplinary, Co-Creation Workshop (Panayiota Alevizou, Pallavi Singh, Sianne Gordon-Wilson, Marta Blazquez Cano)
• The Engaged Marketing Scholar: Challenges and Pathways to Co-creating Impact (Helena Knight, Carolyn Strong, Carmela Bosangit, Nicole Koenig-Lewis, and Caroline Verfuerth)
• Real-World Data Analytics and Insights: Methods and Applications for Social Change (Simon (Seongsoo) Jang, Marketing Analytics & AI SIG)
• Making Marketing Research Matter: Pathways to Impact (Chris Moran, Sean Tanner, Dave Alton, Mary McCarthy, Claire O’Neill, Lana Repar)
• The Black Box Studio: Investigating Invisible AI in Marketing Education (White Paper Gen AI team)
• Wonder, Work, and the Machine: Designing the Future of Marketing Education (Lucy Gill-Simmen, Chahna Gonsalves)
• The Impact of Marketing Education: Mapping Systems, Connections and Strategic Implications (Laura Chamberlain, Fran Hyde, and AMEDUC)
• Teaching Your Way Forward: Strategic Career Development for Marketing Academics (Laura Chamberlain, Fran Hyde, and AMEDUC)
• From Word-of-Mouth (WOM) to Electronic Word-of-Mouth (eWOM) to Electronic Word-of-Mouth 2.0 (eWOM 2.0): The Evolution of Word-of-Mouth in Marketing Research and Practice (Liu, Jayawardhena, Chawdhary)
• Digital Intimacy and Immersive Commerce: Theoretical Advances in Consumer Engagement Through Virtual and Social Technologies (Gianpaolo Vignali, Eddie Chen and Daniella Ryding)
• Rethinking Boundaries: Confronting Digital Disruption in Visual Research (Ashleigh Logan-McFarlane, Fatema Kawaf, Charles Hancock, Emily Moorlock Visual Methods SIG)