The Academy of Marketing Doctoral Colloquium is a forum for doctoral students to meet and discuss their work with each other and experienced research mentors.

DC Host Co-Chairs: Dr Stephen O’Sullivan and Dr Conor Drummond, University College Cork

The 30th AM Doctoral Colloquium was held Monday 7th July at University College Cork. The Academy of Marketing would like to acknowledge the extremely generous support received from the Marketing Trust towards the Colloquium.

Thank you to the DC Co-Chairs Dr Stephen O’Sullivan and Dr Conor Drummond, to keynote speaker Professor Stuart Roper and DC Workshop speaker Dr Chris Moran.

Also thanks to the Doctoral Colloquium Mentors: Prof Lloyd Harris, University of Manchester; Prof Rob Angell, University of Stirling; Prof Matt Robson, Cardiff University; Prof Christina Goulding, University of Birmingham; Prof Vicky Story, Loughborough University; Dr Maria Lichrou, University of Limerick.

Congratulations to the AM2025 DC Prize Winners, sponsored by the Marketing Trust

Best Literature Review: Decolonising the Marketing Imaginary – Communicating a New Vision for a Sustainable Future, by Fódhla O’Connell-Grennell, Trinity College Dublin, Trinity Business School, Ireland

Best Theoretical Contribution: Institutional Framing in Brand’s Persuasion: Signalling Brand Sincerity and Manipulative Intent in Influencing Sustainable Packaging Behaviours and Marketing Outcomes, by Cherry C. I. Lau, The Hong Kong Polytechnic University, China

Most Innovative Methodology: Marketplace Accessibility: A Story of Neurological Conditions, by Ayesha Alam, Lancaster University, United Kingdom

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The Marketing Trust is an independent charitable trust which makes grants of financial assistance to charitable, volunteer, educational and other organisations for the purposes of training their staff, volunteers, young people and the general public in any or all aspects of marketing understanding and/or execution, and to appreciate the role of marketing in today’s society. More information about the Trust can be found at their website https://www.marketingtrust.org/

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