Outputs

Academy of Marketing Funded Research Outputs

Funding Recipients in bold. This page will be regularly updated. If you are a recipient of AM Funding please contact the Admin Office to let us know about any resultant outputs. Recipients of AM Funding should ensure that any outputs carry an appropriate acknowledgement.

The Academy of Marketing would like to acknowledge the extremely generous support received from the Marketing Trust towards Academy of Marketing Research Funding.

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Publications (Journals/Books)

  • Alexander, A., Teller, C. & Roggeveen, A.L. (2016). The boundary spanning of managers within service networks, Journal of Business Research, 69(12), 6031-6039, https://doi.org/10.1016/j.jbusres.2016.05.018
    Baines, P., Brennan, R., Gill, M. & Mortimore, R. (2009). Examining the academic/practitioner divide in marketing research. European Journal of Marketing, 43(11/12), 1289-1299. https://doi.org/10.1108/03090560910989894
  • Dunn, K. & Grimes, A. (2022). Speed and Symmetry: Developing effective organisational responses to social media criticism of CSR, Computers in Human Behaviour, 134(107336). https://doi.org/10.1016/j.chb.2022.107336
  • Ferreira, C., Moraes, C., Michaelidou, N. & McGrath, M. (2017). Social Media Advertising: Factors Influencing Consumer Ad Avoidance. Journal of Customer Behaviour, 16(2), 183-201. https://doi.org/10.1362/147539217X14909733609398
  • Harris, P., Dall’Olmo Riley, F., Riley, D. & Hand, C. (2017). Online and store patronage: a typology of grocery shoppers. International Journal of Retail & Distribution Management, 45 (4), pp.419-445. https://doi.org/10.1108/IJRDM-06-2016-0103
  • He, X., Zhang, J. & Wang, J., (2015). Market Seeking Orientation and Performance in China: The Impact of Institutional Environment, Wholly Owned Structure and Firm Experience, Management International Review, 55, 389-419. https://doi.org/10.1007/s11575-014-0227-2
  • Heath, T. & Nixon, L. (2021). Immersive imaginative hedonism: daydreaming as experiential ‘consumption’. Marketing Theory, 21(3), 351-370. https://doi.org/10.1177/14705931211004665
  • Heath, T. & O’Malley L. (2016). Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective. In: Petruzzellis L., & Winer R. (eds). Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer. https://doi.org/10.1007/978-3-319-29877-1_30
  • Heath, T., Cluley, R. & O’Malley, L. (2017). Beating, Ditching and Hiding: Consumers’ Everyday Resistance to Marketing. Journal of Marketing Management, 33(15-16), 1281-1303. https://doi.org/10.1080/0267257X.2017.1382554
  • Igarashi, R., Bhoumik, K. & Thompson, J. (2024). Investigating the effectiveness of virtual influencers in prosocial marketing. Psychology & Marketing, 1–15. https://doi.org/10.1002/mar.22031
  • Kerrane, B., Bettany, S.M. & Kerrane, K. (2015). Siblings as socialization agents: Exploring the role of ‘sibship’ in the consumer socialization of children. European Journal of Marketing, 49 No. 5/6, 713-735. https://doi.org/10.1108/EJM-06-2013-0296
  • Lowe, B. & Barnes, B. R. (2012). Consumer perceptions of monetary and non-monetary introductory promotions for new products. Journal of Marketing Management, 28(5–6), 629–651. https://doi.org/10.1080/0267257X.2011.560889
  • Mardon, R., Cocker, H. & Daunt, K. (2023). How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective. Journal of Consumer Research, 50(3), 617-44. https://doi.org/10.1093/jcr/ucad003
  • McEachern, M. G., Warnaby, G., & Moraes, C. (2021). The role of community-led food retailers in enabling urban resilience. Sustainability, 13(14), 7563. https://doi.org/10.3390/su13147563
  • Moraes, C. (2017). Consumers’ Concerns with How they are Researched Online. Business and Professional Ethics Journal, 36(1), 79-101. https://doi.org/10.5840/bpej2016122853
  • Oates, C.J. & Newman, N.L. (2010). Food on young children’s television in the UK. Young Consumers, 11(3) 160-169. https://doi.org/10.1108/17473611011074232
  • Tomasella, B., Akbar, B., Lawson, A., Howarth, R. & Bedford, R. (2024). Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum. Journal of Marketing Education. https://doi.org/10.1177/027347532412311

Click here for outputs from the 2019-2020 MT Impact Funding Initiative.

In addition to the publications listed above, other outputs include conference proceedings, lectures, interviews and media mentions. AM funding has also provided a foundation for research leading to large funding grants from e.g. British Academy.

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