Consumer Psychology & Cross-Cultural Research SIG
Consumer Psychology & Cross-Cultural Research SIG
SIG Chair
Nina Michaelidou, Loughborough University
SIG Chair
Nikoletta Theofania Siamagka, Aristotle University of Thessaloniki
Deputy Chair
Sahar Mousavi,
Loughborough Business School
Deputy Chair
Ines Branco-Illodo,
University of Stirling
Deputy Chair
Amr Al Khateeb,
Liverpool John Moores University
The Consumer Psychology & Cross-Cultural Research (CPCCR) SIG provides a vibrant, inclusive and international forum for researchers, educators, doctoral students and practitioners interested in understanding consumer behaviour across diverse cultural, social and marketplace contexts.
The SIG aims to advance knowledge of the psychological processes that shape consumer judgement, decision-making, emotions, identities, relationships and behaviours, while recognising the important role of culture in influencing how consumers perceive, interpret and respond to marketplace phenomena.
By bringing together scholars from consumer behaviour, international marketing, psychology and related disciplines, the SIG seeks to foster an inclusive and collaborative research community that promotes theoretical development, methodological innovation and impactful scholarship, while offering meaningful insights for businesses, policy makers, and society.
Our Objectives
The CPCCR SIG objectives are to:
- Promote excellence in consumer psychology, consumer behaviour and cross-cultural consumer research.
- Foster collaboration among researchers and practitioners across institutions, disciplines and countries.
- Support doctoral and early-career researchers through networking, mentoring and developmental opportunities.
- Promote high-quality research dissemination through seminars, workshops, conference sessions, special issues and collaborative publications.
- Provide a supportive space for sharing emerging research, theoretical developments and methodological innovations.
- Support teaching and pedagogical innovation in consumer psychology, consumer behaviour, international marketing and cross-cultural marketing.
- Promote the societal, managerial, and policy relevance of consumer research.
Community and Events
- The SIG organises a range of activities throughout the year, including:
- Webinars featuring leading international scholars and practitioners.
- Doctoral and early-career researcher development events.
- Opportunities to develop special issues, collaborative research projects and funding bids.
- Networking events connecting members with international scholars and practice partners.
Contact
Nina Michaelidou
Nikoletta Theofania Siamagka
Sahar Mousavi
Ines Branco-Illodo
Amr Al Khateeb