Food Marketing SIG
Food Marketing SIG
SIG Co-Chair
Dr Andrea Tonner,
University of Strathclyde
SIG Co-Chair
Professor Benedetta Cappellini,
Durham University
SIG Co-Chair
Professor Juliette Wilson,
University of Strathclyde
Objectives
The Food Marketing Special Interest Group is committed to expanding the scope of scholarship across the breadth and range of issues currently being explored within Food Marketing. In recent years have witnessed the emergence of many new food movements, subcultures and communities that have impact on the ways people think about food, health and wellbeing.
These are accompanied by new and underexplored food practices (e.g. Barnes, 2022) that sit alongside new markets, organizational forms and food challenges that combine to have an underexplored impact on the ways we understand food. Some examples include: issues of climate change, global population growth, food waste, food shortage, soaring costs of living, new food cultures and uncertain geo-politics. These many challenges that threaten our current food realities are relevant to food marketing scholars.
Our food futures require new approaches from individuals, communities, organisations and our own academic community to better understand how we could improve our food landscape(s). The purpose of this group is to engage with these transformational questions and increase Marketing’s visibility in key debates.