Marketing Education SIG

Marketing Education SIG

Chahna Gonsalves

SIG Chair

Chahna Gonsalves, King’s College Business School

Lucy Gill-Simmen

SIG Deputy Chair

Lucy Gill-Simmen, Royal Holloway, University of London

Marketing Education SIG Engaged Scholarship and Impactful Research

About the workshop:
This session explores how engaged scholarship and impactful research can bridge the gap between academia and practice. Drawing on key academic frameworks, the presenters will share how research can generate actionable knowledge, address real-world challenges, and shape future professions.

Date: Friday 10 October 2025
Time: 10:00–11:00 am (GMT) | 9:00–10:00 am (CEST)
Location: Google Meet Join the workshop here: https://meet.google.com/ujj-fyhc-gmz

Presenters:
Prof. Jessica Lichy – IDRAC Business School
Prof. Gábor Szabó-Szentgróti – Széchenyi István University

Survey: Generative AI in Marketing Education

We want to capture the current state of play in how marketing educators are engaging with generative AI. Insights will directly inform our forthcoming White Paper on Generative AI’s Impact on Marketing Education.
• The survey takes ~20–25 minutes.
• Responses are anonymous.
• At the end, you can enter a prize draw to win one of three £50 Amazon vouchers.
Take the survey here: https://forms.office.com/e/FL1J8Dw1vx
Deadline to take part 30 September 2025

Introducing the 2025–26 Strand Leads

We’re excited to announce the newly appointed Strand Leads for the 2025–26 academic year! This year, we’ve welcomed a dynamic group of educators and researchers who will lead activity across five future-focused strands:

  1. Responsible Futures – Yasmin Kulasi, Dr Barbara Tomasella, Dr Rebecca Beech, Cristina Iodice
  2. AI, Innovation & Emerging Technologies – Charlene Gallery, Dr Conrad Coelho, Dr Elnerine Greeff, Kamilla Miller
  3. Inclusive, Engaged & Creative Pedagogies – Dr Joanna Pokorska-Zare, Dr Amelie Burgess, Dr Kristen Marshall
  4. Scholarship & Research for Impact – Dr Xuan Huy Nguyen, Professor Jessica Lichy
  5. Ethics, Impact & Responsibility – Dr Bilal Akbar

Each strand team will design and deliver an event or initiative during the coming year. We’re looking forward to a diverse and engaging programme of activities.

Aims

The aim of this SIG is to promote and share good practice in marketing education. Our objectives are:

  • to provide opportunities for marketing educators to discuss and advance good practice;
  • to encourage the exchange and dissemination of current developments in the area;
  • to support researcher in the pedagogical development of marketing education;
  • to support the development of marketing education networks and collaboration between individuals / institutions in the UK and globally;
  • to promote the publication of marketing pedagogy research papers;
  • to promote dialogue between practitioners and marketing educators;
  • to contribute to the marketing education track at the annual conference of the AM.
  • to organise seminars / workshops on particular aspects of marketing education.

Your Involvement

Members of the Academy of Marketing and non-member individuals are invited and welcome to participate in SIG activities. If you would like to join this SIG, please join our Linkedin group: Academy of Marketing – SIG Marketing Education.

You can also email the SIG Chair: Dr. Lucy Gill-Simmen

Please see the pages of the Education Sub-Committee of the Academy for information about Education related issues, and for AM awards: Teaching Research & Development Grants and Teaching Excellence Awards

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