Marketing Education SIG

SIG Chair

Chahna Gonsalves, King’s College Business School

SIG Deputy Chair

Lucy Gill-Simmen, Royal Holloway, University of London

Marketing Education SIG Seminar Series

Join the Marketing Education SIG Lunchtime Research Seminar Series!

This series features insightful 30-minute sessions on innovative themes shaping marketing education, such as arts-based learning methods and generative AI’s role in higher education. These seminars are an excellent opportunity to enhance your teaching practices and stay informed about evolving educational trends.

Upcoming Seminars:

Student Engagement through Photo-Elicitation: An Arts-Based Approach
Monday, January 27, 2025, 12:00 – 12:30 PM GMT, Register here
Generative AI in Higher Education Assessments: Examining the Impact of Risk and Tech-Savviness on Students’ Adoption
Monday, February 3, 2025, 12:00 – 12:30 PM GMT, Register here
Generative AI’s Impact on Critical Thinking: Revisiting Bloom’s Taxonomy
Monday, February 10, 2025, 12:00 – 12:30 PM GMT, Register here
Comparing the Effectiveness of Multiple-Answer and Single-Answer Multiple-Choice Questions in Assessing Student Learning
Monday, February 17, 2025, 12:00 – 12:30 PM GMT, Register here

Interested in presenting your own research in a future seminar? We welcome submissions for 15-minute presentations followed by 10 minutes of Q&A. To express your interest, please email [email protected] and [email protected].

Aims

The aim of this SIG is to promote and share good practice in marketing education. Our objectives are:

to provide opportunities for marketing educators to discuss and advance good practice;
to encourage the exchange and dissemination of current developments in the area;
to support researcher in the pedagogical development of marketing education;
to support the development of marketing education networks and collaboration between individuals / institutions in the UK and globally;
to promote the publication of marketing pedagogy research papers;
to promote dialogue between practitioners and marketing educators;
to contribute to the marketing education track at the annual conference of the AM.
to organise seminars / workshops on particular aspects of marketing education.

Your Involvement

Members of the Academy of Marketing and non-member individuals are invited and welcome to participate in SIG activities. If you would like to join this SIG, please join our Linkedin group: Academy of Marketing – SIG Marketing Education.

You can also email the SIG Chair: Dr. Lucy Gill-Simmen

Please see the pages of the Education Sub-Committee of the Academy for information about Education related issues, and for AM awards: Teaching Research & Development Grants and Teaching Excellence Awards